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The Beginner’s Guide to Email Marketing

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The most successful marketing emails are
not sent on a whim, but are instead part
of a larger, calculated strategy. Whether
you are launching the first email marketing
campaign for your brand or looking to
revamp an existing email marketing strategy,
the first step is determining your intention.
Why are you sending out an email? (Tip: it’s
not because “everyone is sending emails”—
think about why YOU want to send an email.)

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Over the past few years, email marketing has gone from
being just another rung on your company’s digital marketing
strategy ladder to an undeniable necessity. The good news
is: 99% of consumers check their email every day. The bad
news is: with an increasing number of brands investing in
email marketing, it’s harder than ever to capture your contact’s
attention and engage them in meaningful conversations.
Executing a successful email marketing campaign is not as
easy as it may seem. Anyone who’s tried email marketing
knows it’s not as simple as quickly drafting a message and
hitting send. After making sure you’re complying with CANSPAM regulations, you have to access the right tools and
software, design attractive and engaging emails, create
different types of emails for all different situations, and track
your metrics.
Today, the key to crafting a successful email marketing
strategy lies in creating trust with contacts and building
genuine, long-lasting relationships with them. Effective email
marketing takes time, effort, listening, analytics, and a strategy.
But don’t worry: This guide will take you step-by-step through
how to get started with email marketing

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